Designed and copy wrote in-store POS and created packaging for the National Football League for three consecutive seasons, while maintaining the brand equity of Dreyer’s, the NFL, and the 32 individual teams — also designed POS and packaging for the MLB, NBA, NHL and NASCAR
 Created cross-promotional 3D riser card, price cards, tear pads, FSIs and circular ads for successful three year partnership between the World Famous San Diego Zoo and Dreyer’s Grand Ice Cream
 Created store-specific, window posters for Loaf ’N Jug, Plaid Pantrys, Mini Marts, Rutter's, Walgreens, and Farm Crest Milk Stores — custom artwork also featured on counter cards and riser cards
 Designed and copy wrote drugstore specific freezer static and coupon tear pad   All POP created at Walcott-Ayers Group
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